Approach for Linking System Architecture and Business Model based on the Example of Circular Value Propositions

Dynamic and volatile market environments influenced by sustainability and circularity are core topics impacting today's value creation. They impact business on different levels, ranging from strategy and management to part and production design. In the common systems engineering RFLP-understanding they can be seen as additional requirements to be considered during product development and to be balanced with other requirements derived from stakeholders or regulation. Additionally, circular product design can offer new opportunities for design of business models and strategy on product or company level. This paper presents an approach for coupling of two levels of product related decision making utilizing the concepts of model-based systems engineering. The levels are (1) strategy and business-model related decisions, (2) product architecture including requirements. The presented approach can serve as a support for system architects and business model designers.