Learnings from a Guided Method for Experience Design

This position paper introduces a guided method for experience design that addresses the importance and challenge of considering the rather abstract psychological (user) needs and values as input for creative ideation processes of interactive systems. We present exemplary empirical results from the application of the method concerning the value of privacy, revealing how needs and values can become tangible for user experience designers. Also, interdependencies between the value of privacy and psychological needs, and between the concepts of psychological needs and values in general, were identified by applying the guided experience design method. Learning about the connections of needs and values provide valuable insights for experience design, which are discussed in the paper and should be further explored.