D8.1 - Communication and Dissemination Strategy

This deliverable D8.1 explains the overall Communication and Dissemination Strategy to communicate the RiskPACC activities and to disseminate the project’s outcomes and results. The document serves as a guideline to the consortium for the communication and dissemination activities that is and will be carried out in the context of the project. The first version of this deliverable was the first output of Work Package 8.
The aims of the work are:
• Present a detailed and effective communication strategy, the related objectives, tools and activities.
• Explain all aspects and steps of the RiskPACC dissemination strategy, the tools, activities, events and processes.
• Provide a stakeholders’ engagement strategy overview and highlight the related objectives, target audiences, techniques and levels.
• Provide different levels of key messages and actions and the related objectives.
• A description of a set of Communication and Dissemination measures to respect.
The deliverable first considers the stakeholders engagement process, presenting the engagement objectives, techniques, and channels (section 2). The engagement is a complex process, as it takes place at different levels, with different stakeholders and through different techniques. A detailed definition of key messages (described in section 3) will help the process. Section 4 and 5 are focused on the actual Communication and Dissemination strategies, presenting the online and offline means and the tools already implemented.
This document will also serve as a reference framework for evaluating the impact of communication and dissemination activities carried out until the end of the project and will be accordingly updated in the following months. Therefore, section 6 presents the monitoring tools and mechanisms that have been set-up to measure the impact of the Dissemination and Communication activities carried out.