The role and potentials of electric vehicles in corporate mobility management

Almost half of all car traffic in Germany results from company-related reasons. Corporate mobility management (CMM) is thereby considered as a main lever to reduce traffic and resulting CO2-emissions by making the company-related traffic more efficient and environmentally and socially compatible through specific measures. The substitution of the company's vehicle fleet by electric vehicles is hereby seen as one of the most popular measures. So far, it has remained unanswered to what extent companies, especially SME, are really applying CMM, which aims they pursue and which measures are therefore implemented. To shed light on the diffusion and motivation for CMM, this paper shows the results of a survey in the technology region of Karlsruhe (Germany). The results indicate that CMM primarily fulfils social objectives prior to ecological or economical ones. While the most commonly implemented measures are the promotion of cycling and the electrification of corporate vehicle fleets.