Type-specific Catalysts for the Implementation of Radical Product Innovations

Radical product innovations are a key factor for the competitiveness of companies. However, companies fail to implement an adequate number of radical product innovations. At this, especially in the early phases of the idea implementation, companies do not know which innovation-enhancing factors, e.g. the cooperation with complementors, are the key factors for accelerating or enabling the innovation based on its needs. As a result, companies are not able to fully exploit the objective success potential of an idea and consequently fail to frequently introduce radical product innovations. To face this issue, this paper presents a model which allows to identify type-specific innovation-enhancing factors at different stages of the innovation process to satisfy the respective innovation needs. For this, radical innovation types and innovation needs are analyzed. Additionally, the innovation-enhancing factors respectively catalysts are investigated and their contribution to the analyzed innovation needs is determined.