The role of Data and AI during development of Smart Services

The development of innovative smart services holds a wide range of potential for companies, but also poses challenges due to the complexity involved. In current scientific literature, the use of AI is seen as having the potential to reduce precisely this complexity in innovation processes. This article examines the extent to which this also applies to the development of smart services. For this purpose, challenges in the development process are first described in more detail and general potentials for the support of AI along generic functionalities are considered. Based on this, initial ideas are presented as to how AI can support the individual development steps in the development process of smart services.