A user-centric, privacy-aware platform for new business models in a data-driven era
Today's mobile application consumers' rapidly increasing demand for innovative tools and services to support their personal and business needs, has amplified the use of cloud-based services which, through their publicly available APIs, disrupt traditional industries and provide a vast number of features indicatively spanning from location-based services, photo sharing, video/music streaming and recommendations to data storage, data syncing and social networking. To address the multiplicity complexity and sustainability of the emerging cloud-based mobile apps ecosystem, from both consumers' and application developers' point of view, OPENi project developed an innovative open-source Graph API platform that enables mobile application consumers to store data and contextual metadata from their mobile application usage in their own space in the cloud, namely the "Cloudlet". This information, along with fruitful dynamic contextual data, can be then shared (under the control of the consumers) securely among their applications, services and across connected devices, towards optimizing end-users' overall quality of experience (QoE). This platform enables new business models for service providers and builds trustful relationships among data owners-users, application developers and prospective service providers, via an enhanced privacy mechanism.