A smart mobility serious game concept and business development study

The paper presents the concept of a serious game aimed at creating an ecosystem for connected, collaborative and green mobility. The ecosystem is based on rewarding proper user behavior through virtual and/or real-world incentives. The basis is provided by a seamlessly extensible set of apps allowing assessment of user behavior according to criteria related to green and collaborative mobility. The ecosystem looks particularly suited to the promotion of new mobility services. Users could be rewarded through incentives such as discounts from public authorities, mobility service providers, insurances. This is particularly interesting for companies willing to stay in constant contact with their customers and get data to improve their products and services. While the system has been developed for mobility-based games, the infrastructure is general and may be used in a variety of domains.