Roadmap for a comprehensive evaluation approach on QoE of interactive and personalized TV

Due to the growing complexity and functionality of multimedia systems, quality evaluation becomes more important as a crossdisciplinary task. Therefore, this paper presents an evaluation proposal for new developments of personal and interactive TV services, aiming at meeting the users, as well as the content providers requirements. The goal is to define future evaluation activities in the form of a roadmap, to collect risks and further evaluation requirements, as well as to exchange ideas and detect collaboration possibilities with others. This aims to benefit future users by supporting adequate applications as well as the research community by further developments in evaluation methodology and handling.