From technology market to market success

Profitable commercialization of innovative technologies calls for goal-oriented business models. The Fraunhofer House of Business Model Engineering (BME) can be used to create models that ensure innovations are successfully positioned in the market from an early stage in their development. BME includes a value arena in which core values and added values such as service and emotional factors are weighted for each specific market. The technology-driven BME process itself is based on multiple different levels. Goals, design options and opportunities for exploitation are identified on the strategy level, while the design of the model (plan, build, run, change) takes place on the process phases level. Relevant structural elements are defined in specific configuration and planning contexts. The model creation process is supported by specially developed IT-based methods. Examples taken from numerous Fraunhofer institutes have demonstrated how BME can be implemented successfully.