The role of standards in the policy debate on the EU-US trade agreement

In the context of the public policy debate, we explore firm-level characteristics that influence firms' preferences related to alternatives to harmonize standards within the Transatlantic Trade and Investment Partnership (TTIP). The options are the implementation of common standards, developed internationally or bilaterally, and mutual recognition. The empirical analysis is based on data from the German Standardization Panel. We identify three dimensions that determine firms' preferences regarding the various harmonization solutions: (1) company-specific factors, such as size, industry and motives to apply standards, (2) the competitive environment, i.e. the position vis-à-vis other market participants, and (3) the technological environment, i.e. the dynamics of the market the company operates in.