Born global market dominators: Insight into a unique class of young companies and their environment
Issues of dominance in the market place, 'standards wars' and 'battles for dominance' between large companies are frequently addressed by researchers and the business press alike. The existence of companies that could establish internationally dominant solutions to customers' problems within a few years after their founding is quite unknown and the reasons for their success are hardly investigated so far. Therefore, they are not covered by traditional stage models for the establishment of dominant solutions. Based on 22 cases and a new success factors model, this article shows how young companies can successfully establish their technologies as dominant solutions in the global market.