Systematic leverage of technological assets: A case study for automated tissue engineering

The goal of this paper is to present a new decision-making model for identifying the appropriate exploitation strategy, taking the key internal and external factors that characterize the commercialization situation into account. A technology exploitation target system is established and the contribution of the different exploitation strategies, such as spin-offs, joint ventures and licensing, to the different targets is evaluated. The influence of the characteristics related to the market, the exploiting company and the technology is then discussed. The decision-making model is developed and applied to the case of ""automated tissue engineering on demand"", which has been accomplished by Fraunhofer.