Klassifizierung und Austausch von Produktdaten auf elektronischen Marktplätzen

Product data management is a critical factor for successful electronic marketplaces. On one hand, product data from different suppliers and manufacturers must be classified according to a standardised structure in order to provide efficient product search functionality. On the other hand, product catalogues must be exchanged following the specifications of a defined format. This article is based on the experiences made during the realisation of the electronic marketplace "vertacross". Existing standardisation initiatives in the field of product data integration are analysed for their practical applicability and methods of resolution for the problem of data integration are presented.