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What happens when you mix social networks, contexts and mobile advertising in the same glass?
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2009
Journal Article
Title
What happens when you mix social networks, contexts and mobile advertising in the same glass?
Author(s)
Simoes, J.
Fraunhofer-Institut für Offene Kommunikationssysteme FOKUS
Magedanz, T.
Fraunhofer-Institut für Offene Kommunikationssysteme FOKUS
Journal
International journal of mobile marketing
Language
English
Fraunhofer-Institut für Offene Kommunikationssysteme FOKUS
Keyword(s)
advertising
