Web 2.0 driven sustainability reporting

Web 2.0 driven sustainability reporting describes an emerging digital approach powered through Web 2.0 technologies for companies communicating sustainability issues. Such a computer-based application of semantics overcomes the limitations of orthodox methods and provides an array of specific capabilities to improve sustainability communication both, for companies (reporters), and their various stakeholders (report readers), that is, along interactivity, customisation ,and reporting à la carte, stakeholder dialogue, and participation. This chapter gives an outline on this up-and-coming sustainability reporting approach along three categories: (i) Media-specific trends in sustainability reporting are observed. (ii) New opportunities Web 2.0 technologies are offering for corporate sustainability reporting are identified. (iii) The concept and implementation of a software tool for sustainability reporting à la carte is presented making clear the movement away from early reporting stages towards the advanced one of a Web 2.0 driven approach.