Methodology Concept for the Determination of the Idea-specific Requirement Space for the Execution of Radical Innovations

Due to increasing globalization and continuously shorter product life cycles, the pressure on companies to innovate is significant. Regarding this, companies do not lack in the basis for radical innovations, namely a wide variety of novel ideas. The challenge is rather to identify, evaluate and execute ideas with high success potential. At this, implicit, unfounded criteria are often used within the evaluation and selection of ideas which partly results in an elimination of highly potential ideas. Furthermore, companies show a lack of knowledge regarding the specific requirements for the implementation of an idea and corresponding innovation catalysts, e.g. the integration of complementors. These challenges result in a neglection of required resource support for promising ideas and, consequently, in failing at the exploitation of the full market potential. Against this background, this paper provides a conception of a methodology for the determination of the idea-specific requirement space for the implementation of radical innovations. The presented concept is subject of current research activities.