The emerging H.264/AVC standard

H.264/AVC is the current video standardization project of the ITU-T Video Coding Experts Group (VCEG) and the ISO/IEC Moving Picture Experts Group (MPEG). The main goals of this standardization effort are to develop a simple and straightforward video coding design, with enhanced compression performance, and to provide a "network-friendly" video representation which addresses "conversational" (video telephony) and "non-conversational" (storage, broadcast or streaming) applications. H.264/AVC has achieved a significant improvement in the rate-distortion efficiency - providing, typically, a factor of two in bit-rate savings when compared with existing standards such as MPEG-2 Video.