Personalization in the automotive and building sector

In October 2017, the High-Performance Center »Mass Personalization« was launched in Stuttgart, a research initiative of the local Fraunhofer Institutes and the University of Stuttgart. The pilot phase of 2.5 years focusses on the major requirements of enabling technologies for successfully transferring Mass Personalization into the health, automotive and building sector. The research program is divided into 3 sector-related pilot projects with focus on an early involvement of the related industries to ensure that the developed methods and processes meet the requirements for industry application. This paper presents the pilot project 2, which is related to the automotive and building sector.