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Analyzing temporal usage patterns of street segments based on GPS data - a case study in Switzerland
Challenges and advantages of using GPS data in outdoor advertisement
Visit potential: A common vocabulary for the analysis of entity-location interactions in mobility applications
Modelling missing values for audience measurement in outdoor advertising using GPS data
Robustness analyses for repeated mobility surveys in outdoor advertising
Sample bias due to missing data in mobility surveys
A sensitivity analysis for the selection of business critical geodata in Swiss outdoor advertisement
Modeling micro-movement variability in mobility studies
Räumlich differenzierte Reichweiten für die Außenwerbung
A general pedestrian movement model for the evaluation of mixed indoor-outdoor poster campaigns