Maintaining a Competitive Edge in Turbulent Markets

Turbulent markets have brought about changes in the manufacturing area which led to new manufacturing concepts and an extended idea of PPC: This article gives an overview of such concepts and the term PPC. Speed of response is the strategy dominating the buyers' markets. Enterprises have two choices to comply with this strategy, either focusing on "delivery from stock" or on "rapid processes". The pros and cons of these options must be analyzed and compared. This paper presents a basic model to plan and control production in turbulent markets and also gives a few practical examples.