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PublicationHow do Platforms Make Money?( 2024-02)
;Smiljanić, Nikola ;Ashurov, Shuhrat ;Perišić, FilipSmiljanić, NikolaThis whitepaper aims to provide strategic insights into how platforms and marketplaces earn money as well as an overview of which revenue model(s) you could try in your platform/marketplace. To this end, the paper presents the categories and subcategories of Platform Revenue Models together with tangible real-life examples.