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  • Publication
    How do Platforms Make Money?
    ( 2024-02) ; ;
    Smiljanić, Nikola
    ;
    Ashurov, Shuhrat
    ;
    Perišić, Filip
    ;
    Smiljanić, Nikola
    This whitepaper aims to provide strategic insights into how platforms and marketplaces earn money as well as an overview of which revenue model(s) you could try in your platform/marketplace. To this end, the paper presents the categories and subcategories of Platform Revenue Models together with tangible real-life examples.