This chapter describes a motivation for this book, as well as the current challenges, requirements and targets in the agricultural ecosystem when it comes to digital transformation. It begins with a farmer’s perspective and moves through sustainability and environmental perspectives to a description of the state of the practice in the adoption and acceptance of Digital Farming technologies. It provides key requirements and open issues to be addressed when developing or using Digital Farming technologies. Finally, it provides insights how policy makers see the topic of Digital Farming and how the current status of agricultural digital and data law gives a frame for Digital Farming technologies.