Technologie-Entwicklungsgruppe TEG

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  • Publication
    The role of process formalisation in the early phases of the innovation process
    ( 2005)
    Hüsig, S.
    ;
    Kohn, S.
    ;
    Poskela, J.
    This paper presents the results of an empirical study examining the role of process formalization in the early phases of the innovation process - the so-called fuzzy front-end (FFE). First the pros and cons as well as the possible elements of a standardized front-end process will be discussed. Second success measures for the front-end will be developed as well as the hypothetical relation between front-end process and success. This conceptual model has been tested in an empirical study which supports the hypothesis that a clearly structured process promotes front-end success.