Digital watermarking has become an often-discussed approach for digital rights management (DRM). Owner authentication, identification of pirates and even prevention of illegal copies are addressed. We provide an overview of watermarking technology. Furthermore we identify problems in watermarking-based DRM and show application scenarios: H2O/sub 4/M provides a combined security approach including PKI and biometrics. Transmark is a DRM example for media on demand. We discuss new methods of advertisement and content-protection for digital media.
