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European standardization of innovation management: The sufficiency of the CEN/TS 16555 in the 6th generation of innovation management

2019 , Cap, J.-P. , Hinzmann, F. , Kohl, H. , Orth, R.

Although being an innovator is an important role to play for significant growth and profitability of firms to gain competitive advantages, companies struggle to find and implement an efficient and effective innovation management system and innovation process for new product development (Salomo et al. 2007). The emerge of innovations is rarely incidentally, therefore, require a systematic approach. To enhance the innovation system, companies are constrained to develop and implement the necessary framework for all innovation activity. Contrary to regular management objectives, innovation management can constrain new barriers and unknown challenges and requires therefore a different approach compared to routine functions (Granig und Perusch 2012). The CEN/TS 16555 has the objective to prescribe technical requirements to be fulfilled for the development and implementation of a sustainable innovation management system into an organisation. The centre of this innovation management model is the innovation process which starts with an idea and ends with innovation results. As organisational aspects, such as innovation supportive leadership, strategy, factors and techniques are key elements of this model, the innovation process get enriched by assessment, improvement and planning of the process itself (Technical Specification 16555-1). This paper investigates the current European standardization activity regarding the implementation of innovation management approaches to tackle the abovementioned challenge of the implementation of innovation management in reference to the in DIN Spec CEN/TS 16555 introduced in 2016 by the European Committee for Standardization (CEN). This paper will analyse the CEN/TS 16555 for its sufficiency regarding the bigger picture of innovation management by linking it to main literature and best practices. For the comparison of the specification and the innovation management requirements and purposes, this paper will specifically focus on the innovation management framework in the 6 generation of innovation management.