Under CopyrightProtzmann, RobertRobertProtzmannMassow, KayKayMassowRadusch, IljaIljaRadusch2022-03-1227.8.20142014https://publica.fraunhofer.de/handle/publica/38482010.1109/WONS.2014.6814736Media streaming in automotive environments is becoming more important with the proliferation of 3G/4G technologies and the general demand for consuming internet content in cars. Especially the rising popularity of Music on Demand and Media Cloud Storage services pushes automotive manufactures efforts to provide decent music streaming capabilities in vehicles. This fact has recently brought car manufactures and music streaming services together. Thanks to today's mobile broad band Internet connectivity, music streaming is becoming available in the car. Volvo and Ford have announced to pair up with the popular music streaming service Spotify. Ford does already have a partnership with Rhapsody's music streaming and with the cloud music service Amazon Cloud Player while BMW is going to bring Rara to their vehicles.enautomotive004conference paper