Cocca, SabrinaSabrinaCoccaGanz, WalterWalterGanz2022-03-042022-03-042015https://publica.fraunhofer.de/handle/publica/23931310.1080/02642069.2014.990002Innovating with services and integrating sustainability in economics are research issues of increasing importance. Green services are a recently relevant type in service research combining both fields. The potential seen in ecologically sustainable services is high, while a comprehensive approach in new service development is still missing. Based on an empirical study, a set of requirements for developing green services is introduced, considering specific criteria of ecological sustainability.en338journal article