Otto, BorisBorisOtto2022-03-052022-03-052015https://publica.fraunhofer.de/handle/publica/25569810.1080/10580530.2015.1044344Enterprises are facing problems in managing the quality and value of their key data objects (often referred to as master data). This article presents the findings from a case study comprising six large enterprises. The study results point to the importance of the situational nature of master data as a strategic resource, which must be considered when analyzing how the quality of data affects its value for business.en004journal article