Under CopyrightSchuh, GüntherGüntherSchuhLatz, TimTimLatzBennemann, FrederikFrederikBennemannSchenk, LeonardLeonardSchenk2024-11-052024-11-052024-11-05https://publica.fraunhofer.de/handle/publica/47230210.24406/publica-3490In the rapidly evolving landscape of echnology-driven markets, manufacturing companies face the challenge of entering new markets to stay competitive amidst shrinking traditional niches and the rise of sustainable initiatives. A structured approach is required to successfully enter the market and to navigate this dynamic environment. This whitepaper provides a blueprint for rapidly entering such markets. It offers a holistic approach that includes evaluating market potential, developing entry strategies, and establishing proactive measures to minimize risks and capitalize on the opportunities of dynamic technological changes.enMarket entryTechnology-driven marketNew marketsDiversification600 Technik, Medizin, angewandte Wissenschaften::650 Management, Öffentlichkeitsarbeitpaper