Pflaum, BenedictBenedictPflaumWeissenberger-Eibl, Marion A.Marion A.Weissenberger-Eibl2022-03-132022-03-132016https://publica.fraunhofer.de/handle/publica/39704210.1109/E-TEMS.2016.7912606Despite being risky, cost intensive and complex, new product development (NPD) projects are essential to ensure long-term competitiveness. Therefore, the aim of this paper is to identify and explore NPD performance drivers from a practitioner's perspective. Taking a systems model with 20 performance categories as a research guide, 25 qualitative expert interviews have been conducted to validate and adjust the set of performance drivers. The resulting systems model consists of 25 categories and 34 sub-categories. Quantitative results show that all categories derived from theory are important but differ in the degree of implementation.ennew product developmentsystems thinkingcritical sucess factorcontent analysisconference paper