Digital B2B Platform Ecosystems

This dissertation examines digital B2B platform ecosystems, focusing on relational and market aspects. Despite the fact that more and more companies are establishing digital platform ecosystems that address B2B markets, there is still a lack of understanding of the underlying characteristics and mechanisms of digital B2B platform ecosystems, leading to a high number of failed initiatives. While it is often assumed that insights from the B2C context can be transferred to B2B, there are fundamental differences that result in the fact that B2B platforms cannot be fully understood using principles developed from the study of B2C platforms.