Enterprises’ response strategies towards a mission-oriented innovation initiative - a reflection on China’s indigenous innovation

Mission-oriented innovation initiatives hold significant value for nations worldwide. Responses of innovative actors account for the final outcomes and achievements of these initiatives, while which are still unexplored. Based on the institutional logics perspective, we develop a framework to elucidate the response strategies of different kinds of enterprises towards the indigenous innovation proposed in the National Middle and Long-Term Program for Science and Technology Development 2006-2020 (MLP), the most influential mission-oriented innovation policy in China during the past 20 years. By combining primary interview materials with secondary data, we initially analyse the logic conflicts that enterprises face, the changes in logic conflict scenarios under this initiative (including the types and degrees of conflicts), and the potential benefits they can get from this initiative. We then delve deeper into investigating their response strategies. Our research provides a new lens for researchers and policymakers.