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  4. Generating personas using LLMs and assessing their viability
 
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May 11, 2024
Conference Paper
Title

Generating personas using LLMs and assessing their viability

Abstract
User personas, reflecting human characteristics, play a crucial role in human-centered design, contributing significantly to ideation and product design processes. However, expressing a diverse range of product-related human characterizations poses a challenging and time-consuming task for UX experts. This paper explores the utilization of Large Language Models (LLMs) to streamline the generation of personas, thereby enhancing the efficiency of UX researchers and providing inspiration for stakeholder discussions. Towards this objective, we devised strategic prompts and guidelines involving stakeholders and potential product features, resulting in the creation of candidate user personas. These personas were then compared with those crafted by human experts in a remote study involving 11 participants assessing 16 personas each. The analysis revealed that LLM-generated personas were indistinguishable from human-written personas, demonstrating similar quality and acceptance.
Author(s)
Schuller, Andreas  
Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO  
Janssen, Doris  
Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO  
Blumenröther, Julian
Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO  
Probst, Theresa Maria
Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO  
Schmidt, Michael
Code2design
Kumar, Chandan
Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO  
Mainwork
CHI 2024, CHI Conference on Human Factors in Computing Sytems. Extended Abstracts  
Project(s)
KI-Fortschrittszentrum »Lernende Systeme und Kognitive Robotik«  
Funder
Baden-Württemberg, Ministerium für Wirtschaft, Arbeit und Wohnungsbau  
Conference
Conference on Human Factors in Computing Systems 2024  
Open Access
DOI
10.1145/3613905.3650860
Additional full text version
Landing Page
Language
English
Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO  
Keyword(s)
  • personas

  • automated persona generation

  • user centered design

  • innovation processes

  • generative AI

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