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November 5, 2024
Paper (Preprint, Research Paper, Review Paper, White Paper, etc.)
Title

How to Enter Technology-driven Markets Fast

Title Supplement
White Paper
Abstract
In the rapidly evolving landscape of echnology-driven markets, manufacturing companies face the challenge of entering new markets to stay competitive amidst shrinking traditional niches and the rise of sustainable initiatives. A structured approach is required to successfully enter the market and to navigate this dynamic environment. This whitepaper provides a blueprint for rapidly entering such markets. It offers a holistic approach that includes evaluating market potential, developing entry strategies, and establishing proactive measures to minimize risks and capitalize on the opportunities of dynamic technological changes.
Author(s)
Schuh, Günther  
Fraunhofer-Institut für Produktionstechnologie IPT  
Latz, Tim
Fraunhofer-Institut für Produktionstechnologie IPT  
Bennemann, Frederik
Fraunhofer-Institut für Produktionstechnologie IPT  
Schenk, Leonard  
Fraunhofer-Institut für Produktionstechnologie IPT  
DOI
10.24406/publica-3490
File(s)
Full text.pdf (959.79 KB)
Rights
Under Copyright
Language
English
Fraunhofer-Institut für Produktionstechnologie IPT  
Keyword(s)
  • Market entry

  • Technology-driven market

  • New markets

  • Diversification

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