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  4. Dynamics of attribute-specific customer requirements in innovation processes: A panel analysis considering Kano's theory
 
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2022
Journal Article
Title

Dynamics of attribute-specific customer requirements in innovation processes: A panel analysis considering Kano's theory

Abstract
This study provides new insights into the dynamics of attribute-specific customer requirements in innovation processes. For this purpose, a panel study with three survey time points was conducted based on the Kano model. These time points were localised before and after the launch of a novel scientific online platform. In contrast to previous research, subjects’ responses were linked across the three measurement time points. This matching of the respondents enabled the identification of segments of homogeneous time-dependent shifts in customer requirements and their description based on sociodemographic, acceptance- related, and usage-based characteristics. The results provide academics and managers with practical implications and avenues for future research.
Author(s)
Reichenbach, Rebecca
Fraunhofer-Institut für Werkstoffmechanik IWM  
Eberl, Christoph
University of Freiburg
Lindenmeier, Jörg
University of Freiburg, Department of Microsystems Engineering (IMTEK)
Journal
International journal of innovation management  
Project(s)
Materials Modelling Marketplace for Increased Industrial Innovation  
European Materials Modelling Council  
Funding(s)
H2020  
Funder
European Commission  
European Commission  
DOI
10.1142/S1363919622500141
Language
English
Fraunhofer-Institut für Werkstoffmechanik IWM  
Keyword(s)
  • Kano model

  • customer requirements

  • preference dynamics

  • multiattribute model

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