Methodology for the Startup Life Cycle-Dependent Design of Cooperation between Corporates and Startups
Disruptive innovations are putting incumbent companies under increasing pressure to defend their competitive position in globalized markets. Hence, they form cooperation agreements with startups aiming for the creation of technical innovations and, thus, ensuring access to novel technologies and growth. Due to an insufficient explication of cooperation objectives and an unsystematic approach of selection of the cooperation forms, these cooperation pose a major challenge for both partners. As the target system is strongly influenced by the needs of the respective life cycle phases, startups in particular find it difficult to achieve their objectives in the cooperation. Therefore, the aim of this paper is to conceptualize the constituent parts of a methodology for the selection and the design of a cooperation between corporates and startups based on the explication of target systems and a comparison of objectives and corresponding requirements. Thus, the theoretical background is presented and existing approaches for the selection and the design of a cooperation between corporates and startups are examined. To derive the requirements of the methodology, the identified deficits are discussed, and designrelevant requirements are integrated in the context of cooperation. Subsequently, the methodology and its sub-models are derived.