Drivers and barriers of mobility-as-a-service in urban areas

Around 70% of world population will be living in urban areas by year 2050. Therefore, urban transport providers need to be more efficient and innovative to be able to cope with the large demand. The concept of Mobility-as-a-Service (MaaS) is an innovative approach that can potentially offer a way forward to deal with this demand in urban areas in future. In this paper, we discuss expected positive outcomes, drivers and barriers of MaaS. We provide two national case studies from the Netherlands and Germany to put the mentioned drivers and barriers into perspective. Finally, we provide some food-for-thought and action points for decision makers in transport regarding the arrival of MaaS and preparing the transport sector in anticipation of the large urban mobility demand.