Evaluation of Business Models - A Systematic Literature Review

Purpose - The purpose of this literature review (2018) is to provide an overview of the current state of business model evaluation, especially of existing evaluation tools, methodologies and approaches. Identification of the commonalities and disparities within the existing models could contribute towards more sustainable implementations of business models in practice as well as advancements in scientific research. Design/methodology/approach - This systematic literature review utilizes replicable and transparent literature selection and content coding methods and builds on 35 sources. The study combines evidence on tools, methodologies and approaches for the evaluation of business models by means of a systematic literature review. Originality/value - As the importance of business model evaluation is acknowledged as a decisive factor for the successful innovation and adaption of business models, the consideration of existing tools, methodologies and approaches appears to be a promising avenue of research. By recapping the existing findings and identifying intersections as well as gaps in this stream of research, a state-of-the-art basis for management practice and future research is established. Practical implications - The analysis and description of the tools, methodologies and approaches enables the identification of potential pathways for using business model evaluation in the frame of business model innovation and adoption in practice. Furthermore, the close examination of literature on this topic provides the theoretical basis for future research directions.