Every company tries to improve its overall business, especially in the fast and reacting world of software. For these improvement activities, the development process is a major aspect. Our goal was the elicitation of common improvement goals that are considered for improving the development process. For collecting the common improvement goals, we used a mixture of methods. We started with existing literature and results of a survey. Further, we extended both by a set of workshops with industrial partners. Besides the common aspects of time, cost, and quality, some new goals, such as participation and democratization, appeared. These results lead to a more practitioner-oriented field of process improvement, since we are aware of common practical improvement goals.
