• English
  • Deutsch
  • Log In
    Password Login
    or
  • Research Outputs
  • Projects
  • Researchers
  • Institutes
  • Statistics
Repository logo
Fraunhofer-Gesellschaft
  1. Home
  2. Fraunhofer-Gesellschaft
  3. Konferenzschrift
  4. Challenges for enabling targeted multi-screen advertisement for interactive TV services
 
  • Details
  • Full
Options
2014
Conference Paper
Titel

Challenges for enabling targeted multi-screen advertisement for interactive TV services

Abstract
In this position paper we will address the challenges and missing standards for enabling targeted multi-screen advertisement for interactive TV services. Furthermore, we will outline and discuss the limitations and difficulties of building cross-platform and multi-screen TV services. We will also propose potential solutions for closing the gap between the web and TV domains.
Author(s)
Krauss, Christopher
Fraunhofer-Institut für Offene Kommunikationssysteme FOKUS
Bassbouss, Louay
Fraunhofer-Institut für Offene Kommunikationssysteme FOKUS
Pham, Stefan
Fraunhofer-Institut für Offene Kommunikationssysteme FOKUS
Kaiser, Stefan
Fraunhofer-Institut für Offene Kommunikationssysteme FOKUS
Arbanowski, Stefan
Fraunhofer-Institut für Offene Kommunikationssysteme FOKUS
Steglich, Stephan
Fraunhofer-Institut für Offene Kommunikationssysteme FOKUS
Hauptwerk
Web and TV Convergence. The fourth W3C Web and TV Workshop 2014. Papers. Online resource
Konferenz
W3C Web and TV Workshop 2014
DOI
10.24406/publica-fhg-384035
File(s)
001.pdf (159.73 KB)
Language
English
google-scholar
Fraunhofer-Institut für Offene Kommunikationssysteme FOKUS
Tags
  • connected TV

  • multiscreen

  • targeted advertisement

  • Cookie settings
  • Imprint
  • Privacy policy
  • Api
  • Send Feedback
© 2022