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2014
Conference Paper
Title
Challenges for enabling targeted multi-screen advertisement for interactive TV services
Abstract
In this position paper we will address the challenges and missing standards for enabling targeted multi-screen advertisement for interactive TV services. Furthermore, we will outline and discuss the limitations and difficulties of building cross-platform and multi-screen TV services. We will also propose potential solutions for closing the gap between the web and TV domains.
Author(s)
Mainwork
Web and TV Convergence. The fourth W3C Web and TV Workshop 2014. Papers. Online resource
Conference
File(s)
Rights
Use according to copyright law
Language
English