Assessments and consensus on users needs of cross-cultural stakeholders: Expectations on being part of a digital TV project!

It is a consensus that during design phase stakeholders should have a deep understanding about usage of the new technology as supposed to be appropriate to the target users it is the case of Digital TV in this study context. This requirement addresses one primary research question: how stakeholders, who live in contexts extremely different from the users´ context, can design and implant Digital TV for diversity? Our aim is to describe the assessments and consensus related to users needs for cross-cultural stakeholders with limited prior knowledge of users context. A socio-technical analysis was done identifying technical-contextualsocial factors based on an organizational semiotic framework. The results lead to useful insights that can guide managers of multinational driven projects to define better integration strategies.