Featured media: Nonlinear, clickable multimedia content for an interactive video experience

Up till now, there is no convenient way for users to interact with any kind of video data or video content. Such interactions are known from internet data or computer games, which have a different data structure from video data. Video comprises filmed real scenes, or at least real scenes which are augmented by editing e.g. with a computer. It is the purpose of the present platform to provide a system and data structures, which allow a user initiated interaction with video data on TVs, Mobiles and the Web in a harmonized and easy way. This paper describes the realization of the above outlined user initiated content interaction to deliver value-added information, links and advertisements on-demand and in a personalized way. The envisioned solution will help to satisfy the ever-increasing dem and of the content production as well as advertisement industry for predefined interfaces to place advertisements and product related information in close vicinity to particular objects within a scene.