Adding value to spatial data infrastructures through visual analytics services for geomarketing

Spatial data infrastructures will shift from data catalogues to federated platforms for the development of low cost and low risk applications. The GEOeBIZ project will contribute to this development. This article introduces the project from a task-oriented perspective, i.e. two web portals for site assessment and planning of distribution areas. The tasks will be analysed and services for a visual analytics approach will be identified. Then issues of business models will be raised: small enterprises, commercial geodata, geomarketing software and even consulting services for such tasks are too expensive. The article will show how services for visual analysis and ebusiness can be combined and embedded into the portals that operate in a distributed spatial data infrastructure.