Futurehotel - the smart resilient hotel
How does digitization help hotels in times of the corona crisis and afterwards? A report from the research project futurehotel
The study »Smart Resilient Hotel« presents actions and solutions to foster the digital transformation of hotel businesses. For this purpose, the current situation in the hotel industry caused by the Corona pandemic is first introduced. In the following, digitization measures are presented, the central challenges facing the hotel industry are pointed out. Finally, opportunities and fruitful outcomes of the current digitization efforts are described. »The term 'Smart Resilient Hotel' descibes a hotel that is characterized by a high degree of digitization and therefore capable of surviving stressful, threatening situations without persistant damage. « Hence, digitization is an important competence in hotel companies to better manage the corona crisis and its impact. It enables contactless services and processes despite physical distance. The study refers to actions and solutions in four strategic fields of action: 1. Smart Services, 2. New Work, 3. Digital Business, 4. Smart Building.