An integrated systems-based model for substantiation of health claims in functional food development

There is a pressing need for new innovative models to boost functional food production processes. However, it is not clear how the food industry can technologically transform its traditional NPD model into a modern, integrated NPD pipeline that can satisfy regulatory and consumer demands, on one hand, and enhance the capacity for innovation and competition, on the other hand. We provide a new perspective on how systems-based approaches may practically enable the food industry to support substantiation of health claims for their innovative functional products and to reduce the time and cost of risky decisions associated with clinical trials.