Frugal Innovation for Developed Markets: Target Customers, Characteristics, Success Factors

Frugal Innovation has gained a lot of importance over the past few years, in research as well as industry. Various scientific conferences feature Frugal Innovation as a key topic, and it is a popular focus area of student theses. High-end manufacturers have leveraged the opportunity to explore new markets in Asia and Africa with simple solutions in parallel to their well-known quality brands, such as Daimler (BharatBenz transport vehicles), Claas (Crop Tiger combine harvester) and BSH Home Appliances (Bosch Modern Chulha).