The CATER approach to vehicle mass customization

CATER (Computerized Automotive Technology Reconfiguration) is a networked e-business system that supports mass customization of vehicles. It is designed to enable automotive industries to use information technology in several areas of vehicle planning and design. CATER delivers a suite of modules for use by end users to perform vehicle customization and planning over the Internet. In particular, CATER integrates customer citarasa, do-it-yourself design and MArK databases through a common semantic notation system to derive affective and user-centred design solutions.