Factors of Organizational Improvements in Creative Solution-Seeking Processes: The Tunisian SolLabs Experiment

This paper examines organizational factors enhancing creative problem-solving processes, using Tunisia’s SolLab project as a case study. It emphasizes the importance of fostering creativity in organizational settings. The research reveals a cumulative learning effect across successive experiments, indicating improvement over time. The approach adapted to the Tunisian context by aligning with local expectations and including company employees in teams. However, some organizational adjustments, such as reducing reflection time, may have negatively impacted result quality. This research contributes to understanding how creative solution-seeking processes can be improved, potentially inspiring future experiments in this field. The findings could be valuable for organizations looking to enhance their innovation processes, particularly in cross-cultural or developing market contexts.