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CRM implementation experiences in Europe
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2003
Conference Paper
Title
CRM implementation experiences in Europe
Title Supplement
Findings from an empirical study
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Author(s)
Göbel, S.
Schulz-Klein, E.
Stender, M.
Mainwork
Building the Knowledge Economy. Issues, Applications, Case Studies. Vol.1
Conference
eChallenges Annual Conference 2003
Language
English
Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO
